| Top Stories Frequency of email rose during holiday period
The frequency at which online retailers sent emails to consumers rose during the recent holiday period, with almost a quarter increasing their email volumes by over 100 percent. Consumers crave online CPG product information
Many consumers are actively searching for CPG product information online, according to a survey by lead-generation firm Prospectiv, but a surprisingly high number say they often cannot find the information they are seeking. Many marketers to change ad agency this year
The Chief Marketing Officer Council's recently released annual forecast predicts that, in 2008, many marketers will be changing strategies to focus more on online activity. This process, they found, will also see many marketers changing their advertising agencies. AdReady makes display ads simple
If you're looking for a way to expand your reach but don't have a lot of expendable cash the ad platform from AdReady could be the solution. Since the launch in October local advertisers and national brands have made strides onto the Internet with the ready-made ad platform. Nielsen tracks 2007 trends
2007 may be over but there is much to learn from the past year for online marketers. To help with that Nielsen//Netratings has released a look-behind to track the trends that were in 2007. The research firm tracked everything from popular television shows to how advertisers spent their money during '07. comScore: Holiday shopping season was "robust"
For France and the UK the holiday shopping season proved to have quite a few benefits for online retailers. According to the metrics firm the season peaked in the first half of December for most etailers.
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