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• Google Sitelinks Update
  We reported on this a while ago in a post called Google Sitelinks, What are they. Well now I have an update. Google has added to the sitelinks you can see underneath the top result in Google. As before you are not guaranteed anything but if Google see's fit then they will display sitelinks under [...] Tags: Search Engine Optimisation
  
  

  We reported on this a while ago in a post called Google Sitelinks, What are they. Well now I have an update. Google has added to the sitelinks you can see underneath the top result in Google. As before you are not guaranteed anything but if Google see’s fit then they will display sitelinks under your site. In the past you have had the luxury of up to four site links. Now Google have doubled that and they now allow up to eight sitelinks. This is great news for webmasters as it can get more of their website at the number one spot where we all want to be. Check out the sitelinks for Just Search below.

  

  Tags: Search Engine Optimisation
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  GaryDouglas
  
  
  
• Use Google Trends To Increase Pay Per Click Success
  Running a pay per click campaign can involve taking information from all kinds of sources to help you find those niche keywords, set your bid levels and bidding strategy or design your ads. Google Trends is a tool designed to show, as the name implies, the trends in searches for certain keywords since the start of [...] Tags: Pay Per Click
  
  

  Running a pay per click campaign can involve taking information from all kinds of sources to help you find those niche keywords, set your bid levels and bidding strategy or design your ads.
  
  Google Trends is a tool designed to show, as the name implies, the trends in searches for certain keywords since the start of 2004 and updates daily. You can even narrow the trends down to one of 70 countries and then again to regions within those countries.

  For example, you can find that 'bluetooth' is searched more often than 'wifi' or that Blackberry is increasing its lead on Treo.

  Sometimes these differences don't amount to much but at other times they can make a real different. It can really help your pay per click campaign when looking at seasonal fluctuations or spotting overall trends when deciding on keyword or even features of your ad. For example, when sellings televisions, do people search for 'hdtv' or 'high definition'?

  Pay per clicksuccess depends on staying ahead of your competition and every tool helps.

  Lianne
  PPC Account Manager

  Tags: Pay Per Click
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  Lianne