USA SEO On Air: SearchCap: The Day In Search, January 10, 2008

SearchCap: The Day In Search, January 10, 2008

Written by Samuel on 11:12 PM

SearchCap: Daily Search Engine News Recap

SearchCap: The Day In Search, January 10, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Understanding Search Usability - Part 2
In part 1 of Understanding Search Usability, I looked at search usability and the wide variety of search behaviors it addresses. SEO professionals tend to focus on query-related behavior, and web site usability professionals tend to focus on browsing behaviors. When both groups open their eyes and realize that...
When Small Businesses Shouldn't Act Like A Small Business
I think one of the most significant problems small businesses have when it comes to growth is that they maintain a small business mindset. Now if you're one of those that likes being "mom and pop" then this article isn't for you. On the other hand, if you're a...
TV Is Dead, Long Live Distributed Video
Almost since its mainstream introduction in the 1940s and 1950s, television has been the dominant mass medium. Today, television ad revenues in the US are estimated to be between $60 and $70 billion. But the internet, like cable TV and DVRs before it, is shaking up the industry and fundamentally...
Introducing SphinnCon & SphinnCon Israel Agenda Posted
The agenda is now up for our first SphinnCon internet marketing event -- SphinnCon Israel, to be held on February 5 in Jerusalem. Below, more about the inaugural event and details about the low-cost networking series that is backed by Search Engine Land's forum site, Sphinn. The idea behind...
Zillow Comes Out Of Beta, Improves Zestimates
Real estate may be slumping in the real world, but online, the opposite is true. Zillow and Trulia in particular have been driving lots of change and innovation in the online real estate segment. Yesterday Trulia released a free publisher platform. And last night Zillow made several announcements. Among them,...
Spice Up Your Google AdWords Ads With ASCI Art
The BannerBlog wrote that they wanted their German car rental client, Sixt, to stand out in the sponsored listings for a search on "Mietwagen" (car rental) in Google. They came up with the idea to display ASCI art of cars in the ad spot. I tried to duplicate the results...
A Search Product CEO - Necessary To Win The Search Engine Game?
With Jim Lanzone being replaced as Ask.com's CEO, I thought it time to do a piece that's been banging about in my head. Do successful search companies have to have CEOs or top execs who "grew up" from the search product side? The jury is probably still out, but it's...
Google Maps Gaining On Market Leader Mapquest
Mapquest arguably "owns" the mapping brand online. It has been the dominant mapping site for years by a wide margin. But that dominance may now be slipping under pressure from Google. Hitwise reports that "traffic to Mapquest has remained flat year on year and is down 20% in the past...
SEMPO Releases In-House SEM Salary Survey Results
In-house search marketers are doing quite well financially, according to salary survey results released by SEMPO today. Respondents reported a wide range of salaries, from virtually minimum wage to those exceeding several hundred thousand dollars per year, with the average falling in the $60-70,000 range. And not surprisingly, experience was...
Jim Safka To Replace Jim Lanzone As CEO Of Ask.com
IAC, Ask.com's parent company, has announced that Jim Lanzone, the CEO of Ask.com, will be replaced immediately by Jim Safka as the new CEO of Ask.com. Safka was previously the CEO of Match.com, IAC's online dating company, from 2004 to 2007. He will also retain his job at as CEO...