Mike McDonald of WebProNews conducted a great, very informative interview with Live Webmaster Tool's Product Manager, Jeremiah Andrick.

Jeremiah discusses paid links, cloaking, the backlink function at Live Search and my special favorite - the incident where Adwords ads got indexed. Check it out, I think you will appreciate the frankness of Jeremiah's answers. You can certainly tell that Microsoft has finally figured out that Webmasters need to feel the love.



Special thanks to Barry Schwartz and the SE Round Table for recommending this video. I am glad I fit it into my busy day.

The search world appears to have renewed its interest in Microsoft's potential in the search industry since the company reportedly put in an offer to acquire Norwegian search company Fast Search for 1.23 billion.

So why all the hullaballoo? Well, Microsoft's Live Search has some good technology behind it but it has not exactly impressed those that want highly relevant search. The acquisition of FAST search technology, however, would provide Microsoft with an infusion of established processes light years more developed than its own.