Sponsored by:  Free Webcast!
How to Select A Paid Search Management Application
Thursday, January 17, 2008 at 1:00 PM EST
Speaker: Christine Churchill, Key Relevance
It’s time to figure out a better way to run your paid search campaign - but where do you start? Do you use an outside agency, third-party software, or go the do-it-yourself route? If you do go with a third party search management application, what should you consider when making this selection? And if you choose to go it alone, what are some the steps you should take to be successful? As the largest and fastest growing on-line advertising channel, paid search continues to become more complex and competitive. No one knows this better than you do - as you juggle campaigns, spreadsheets and business goals across multiple engines. In this webcast, Christine Churchill will examine the various considerations to make when selecting a paid search management application - and the steps you can take to make the decision that’s right for you. You’ll learn: - when to choose paid search management applications
- the pros and cons of the various options (agency, third party software, or do it yourself)
- what to consider when choosing third party software
Christine Churchill, the President of KeyRelevance, is a recognized expert in the field of Search Engine Marketing. She was a member of the founding Board of Directors of the Search Engine Marketing Professional Organization (SEMPO) and is a regular speaker at industry conferences. |
