| Top Stories Online ads to overtake TV ads by 2010
The Internet Advertising Bureau predicts that Internet advertising could surpass television marketing as early as next year. Consumers remain unhappy with business email
Return Path's 2007 Holiday Email Survey has been released and the data suggests that consumers are becoming savvy inbox managers and businesses that continue to churn out unrefined email campaigns could find themselves labeled as spammers. Gigya puts widgets in ad network
Advertising networks can be a huge help to many marketers. Because so much ad space is "left-over" each year, networks allow marketers to buy remnant inventory easily and can put their ads before more users. A new ad network puts a new spin on the trend by creating a widget network. Acxiom offers authentication for email
New trends in email marketing will likely help legitimate marketers increase the ROI of email campaigns while at the same time helping consumers identify legitimate emails and weed out SPAM messages. Authentication tools are the best options and a new tool from Acxiom offers authentication to decrease email fraud. Marketers can analyze ads for better performance
As the online advertising industry continues to evolve marketers need to know a lot more than just where the ads will appear. Marketers need to know how users are engaging with ads, what sites lead them to ecommerce or product hubs and how social networks can help their ROI. A new tool could help marketers analyze ads for the best return on investment.
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